A dynamic advertisement is one that automatically changes based on the user’s preferences and content to display advertisements that are tailored specifically to that user. Since display ads began appearing on the Web, banners were the standard display format. This is about all that one can do with it: a clickthrough, a single image, and a single image. Banners have been the backbone of display advertising for many years. Now is the right time to leverage the advantages of Dynamic Ads, while still using the good ol’ Banner when appropriate.…
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